Axe

This was the first Axe ad that I looked at. It shows a man and a woman on top of a wedding cake with several women trying to climb up to the top. The man is wearing the Axe and every other girl wants him even though he is married. This ad, I believe, is sending a negative message to the public. Although the point of the ad is to say that Axe will attract women, it is saying that no one is off limits. People could look at this the wrong way and be turned off by this ad. Married men should not be included like they are in this ad. I believe that in a way this could be promoting adultry because not only is the man married, but all the women that are climbing the wedding cake are in white dresses. This shows that they are also married. I believe this ad could turn off married men to the product because they do not want that kind of attention from girls other than their wives.



This is the next Axe add that I looked at. I believe this is a better ad than the first one that I looked at for this product. It uses the can of Axe and a story where they took a bunch of words out of it and wrapped them around the can. The words that they used to put up next to the can were names of many different girls. By wrapping the names around teh can of Axe they are associating all of them with the can of Axe. It's saying that if you use the product all of those girls would be attracted to you. The names being wrapped around the can represents all of the girls being "wrapped around your finger", as the saying goes. This could be saying that girls would do anything for a guy wearing Axe. This is a good add because it uses this picture and incorporates the words with it.